Lidl to open 15 stores in Serbia by end 2014
German discounter Lidl should enter the Serbian market next year and open 15 stores by the end of 2014, local media reported on Wednesday.
“It is certain that Lidl could, over the course of next two years, open 15 retail stores of 2,000 square metres in 15 cities,” Serbian minister of foreign, domestic trade and communications Rasim Ljajic said in an interview for Novosti. Earlier this year Lidl bought a land plot in the city of Nis in southern Serbia for the construction of a supermarket.
Then Lidl officials stated that plots have also been acquired in the cities of Subotica, Zrenjanin, Novi Sad and Valjevo and announced that the Novi Sad supermarket will be completed by the end of 2013.
By stepping into the Serbian market Lidl will be the only discounter in the country. Currently the three retail chains with the largest market share in Serbia are Delhaize Srbija, Merkator-S and Idea. Lidl is part of Germany's Schwarz Group, which also operates the Handelshof and Kaufland store chains.